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My missions

  • Clienteling & Private Sales: Building long-term relationships with high-profile clients. Anticipating their desires before they know them.

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  • B2B Communication: Creating elegant, strategic partnerships with boutiques and dealers internationally.

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  • Product Knowledge Specialist: Learning every detail of each bag—not just materials, but its mythology, its market value, its cultural moment.

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  • Creative Direction Assistance: Advising on visual strategy, storytelling, and brand presence.

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  • Styling & Showroom Curation: Creating atmospheric narratives within our space. Turning the showroom into a stage.

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  • Website & Visual Consulting: Enhancing Houlux’s digital presence to reflect the true spirit of its stock and clientele. Fonts, tone, user journey—everything must breathe luxury.

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  • Organizational Refinement: Improving internal structure—labeling, storage, presentation. Making the backstage match the front.

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sold items

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Phase 1: The study– Becoming the Dealer

"Know thy object, seduce with its soul."

What to Do:

  1. Deep product study (Hermès-focused to start):

    • Understand leather types: tactile difference, how they age, which clients prefer what.

    • Learn Hermès color codes: Rose Sakura, Vert Criquet, Bleu Nuit—describe them like poetry.

    • Identify rare editions: Horseshoe stamp, So Black, Touch, Himalaya.

    • Study bag sizes and their cultural connotations (e.g., Mini Kelly for collectors, Birkin 35 for legacy).

    • Note price evolution across time and resale.

  2. Train with obsession:

    • Memorize the lifecycle of a Birkin.

    • Practice storytelling—each bag has a character.

    • Build mental associations between a client’s lifestyle and a product.

This phase makes you the authority. You don’t "sell"—you reveal. You make the object desire them back.

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